When Jordan created Weld Depot he came to me for a brand design – the direction was to be clean, cool and versatile. He needed a brand that could be put on vehicles, signage, merch, social media and more.

With that in mind I created a range of logo options with one hero as the stand-out informing the others. This leaned naturally into a motif, badge, and matching bespoke pattern for use in future.

At the same time colour palette and fonts and brand guidelines were created.