The Heal Zone brand was designed for Jo, who was starting out with hypnobirthing classes and a vision to grow her business to offer many alternative-health modalities under the one umbrella ‘The Heal Zone’.

Symbolism about the individual journey of wellbeing and spiritual connection were important to Jo. With that in mind I created a brand design that would reflect both Hypnobirthing and be future-proof as the business expanded.

We came up with a custom logo based on some rough sketches by Jo and created a custom gradient delving into colour theory to really evoke a feeling of calm wellbeing.