Joanna came to me for a versatile brand identity design in the leadup to graduating from her integrative health training. A comprehensive website was also needed as a hub for potential and existing clients to access key info about her ethos, services, to book online, access her recipe library and more.

The brief was to capture the holistic, flowing and foundational nature of Joanna’s work as an Integrative Health Expert. On a practical level it was important for this identity to be recognisable even in the absence of the logo. This is where the defined palette, fonts and use of motifs and pattern came in to play.

We came up with a comprehensive brand package to meet Jemma’s needs from which the website build flowed.