My favourite kind of project: working with a small, passionate kiwi brand. The Flippin’Tables crew have developed a truly delicious range of seasonings and rubs. We know, we personally put them through their paces on our own smoker BBQ.

With a logo and illustration already in play we were brought on board to design labels for the product range. They needed to meet FMCG legal packaging requirements. Important design touch-points included: creating a conversational relaxed feel like a backyard BBQ, and eye-catching colourful design that would standout on-shelf.

We started with the label designs, and followed up with a website to match. Bringing in elements from the label took this shopify site from like-all-the-other-templates to bespoke, and ensures the brand is cohesive across the board.